For Immediate Release: April 4, 2019
Baltimore Child Abuse Center
New Statewide Anti Teen Sexting Social Media Campaign Launches Today
BALTIMORE, MD – (April 4, 2019) Baltimore video agency Storyfarm, Baltimore Child Abuse Center and the Governor’s Office of Crime Control and Prevention have partnered to create a statewide social media video campaign against teen sexting.
BCAC Executive Director Adam Rosenberg said “Teen sexting is a major problem in every neighborhood, at every school. It can start innocently but can lead to terrible outcomes including sextortion and human trafficking. Our campaign is aimed at teens and their parents. The creative is intended to grab their attention and drive home the fact that once you send out a picture on the internet, you lose all control of where it goes.” Please click here for a link to the video https://youtu.be/GmRsi9vf1Ks.
Storyfarm, a video production agency in Baltimore, is providing the strategy, concepting, execution and distribution of the campaign. Storyfarm CEO John Sherman said “Baltimore Child Abuse Center is one of our oldest clients, and a true partner. We were thrilled to work with BCAC with the grant money provided by the Internet Crimes Against Children program from the Governor of Maryland’s Office of Crime Control and Prevention. Our creative approach seeks to shock viewers with the stark possibilities associated with teen sexting.”
BCAC and Storyfarm researched the concept, language and tone of the creative with teenage focus groups, testing different approaches. The campaign is made up of videos in varying lengths, :60, :30, and :15. For all videos the creative is based off the same concept: a teenage football player returns to the school bus after a game to find his friends and many others have seen his texted photo.
The campaign encourages viewers to share the information with #stopsexting and to visit the website stopsexting.org for more information.
The campaign will run on Facebook, Instagram and Snapchat statewide for two months starting April 4, 2019 and will be shown in select local theaters for two weeks in April . April is Child Abuse Prevention Month and throughout the month, Baltimore Child Abuse Center will join organizations around the country in raising awareness, advocating for and educating families and communities about the importance of prevention. The Internet Crimes Against Children grant from the State of Maryland totals $75,000.
About Baltimore Child Abuse Center
Baltimore Child Abuse Center recently became a 501(c)(3) nonprofit subsidiary of LifeBridge Health. Celebrating more than 30 years of advocating for children throughout Maryland, the mission of Baltimore Child Abuse Center is to provide victims of child sexual abuse, trauma, and other Adverse Childhood Experiences in Baltimore and their non-offending caretakers with comprehensive forensic interviews, medical treatment, and mental health treatment with a goal of preventing future trauma. Visit BCAC online at www.bcaci.org.
Storyfarm is a hybrid video agency founded in 2008; an innovative blend of high-end film production company backed up by the creative and strategic firepower of an ad agency. Storyfarm creates live action, fully animated, VFX and experiential content for brands including Exxon-Mobil, McDonalds, Uber and Mastercard as well as regional and national agencies including LMD, Ogilvy, Edelman and Dentsu. For more information about Storyfarm, please visit www.storyfarm.com
About The Governor’s Office of Crime Control and Prevention
The Maryland Governor’s Office of Crime Control and Prevention advises the Governor on criminal justice strategies, as well as, plans, promotes, and funds efforts with government entities, private organizations, and the community to advance public policy, enhance public safety, reduce crime and juvenile delinquency, and serve victims.
The Governor’s Office of Crime Control and Prevention funded this project under subaward number ICAC-2019-0004. All points of view in this document are those of the author and do not necessarily represent the official position of any State or Federal agency.
Child Abuse Prevention Month
April is Child Abuse Prevention Month and throughout the month, Baltimore Child Abuse Center will join organizations around the country in raising awareness, advocating for and educating families and communities about the importance of prevention.